About the Interactive Advertising Development Association
The Interactive Advertising Development Association (ARIR) is an alliance of key players in the Russian interactive advertising market with over 100 participants providing the economy with advertising, communication and analytical tools.
- ARIR was founded in Russia in 2010.
- Today, ARIR brings together leading online media, technology platforms, advertising agencies, measurers and major advertisers.
- Guided by global standards of the Interactive Advertising Bureau (IAB), ARIR is introducing Russian and international best practices into the market.
- Before the events of February 2022, the Association was a member of IAB's international network and used the IAB Russia trademark.
- Today, ARIR brings together leading online media, technology platforms, advertising agencies, measurers and major advertisers.
- Guided by global standards of the Interactive Advertising Bureau (IAB), ARIR is introducing Russian and international best practices into the market.
- Before the events of February 2022, the Association was a member of IAB's international network and used the IAB Russia trademark.
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300+events
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140+surveys
and industrial projects
Our Mission
Our Principles
Transparency of activities
Balanced representation of various market participants
Focus on practical needs of the industry
Cooperative attitude
Еженедельный дайджест АРИР
Самый свежий контент, календари индустриальных мероприятий и главные материалы для специалистов рекламной индустрии в одном месте.