Новости Интернет-рекламы

23/10/2025

В 35-м юбилейном сезоне на Red Apple подано рекордное число заявок — 1100+, из которых в шорт-лист попали 424 работы. Международное жюри, из 42 стран, оценивало проекты участников по четырём ключевым категориям: Creative, Media, Marketing и Young Creators. Смотрите список номинантов на награды.

Блок CREATIVE

Audio

Audio Medium / Radio

— SERVICEPLAN — Hisssstory / AB InBev Efes / Velkopopovický Kozel
— emg — Turning a campaign into a youth movement / SKOPINPHARM

Audio Medium / Streaming / Downloadable Content

— DADA Agency — Voice not noise / LLC «Yandex.Taxi»
— Ruport — The voice of the city / Incity Development

Excellence in Audio / Best Original Music

— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL

Excellence in Audio / Best Sync

— DDB Navigator — VTB Classics / VTB

Excellence in Audio / Best Sound Design

— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE

Excellence in Audio / Best Sound Design

— Online magazine «Energy+» — Radio «Terrapia» / «Gazprom Neft»

Excellence in Audio / Audio Advertising / non-profit

— emg — Turning a campaign into a youth movement / SKOPINPHARM

Creative communication strategy

Branding / Rebranding / Repositioning Campaign

— Enredo Brand Innovation — Manamá: shifting perspectives to a mining company / Jundú Mining
— Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
— Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
— TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
— REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
— Suprematika — The Sun of Central Asia / Jolbors Festival
— Suprematika — The Museum That Teaches to Look Beyond Horizon / The Pushkin Museum

Branding / Best Branding Platform

— Sensesay — VELV | A new brand of tactile accessories / VELV

Branding / Best Branding Tools

— TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)

Branding / Non-Digital Branded Content

— Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

Branding / Non-Digital Branded Content

— Yandex Creative Studio 7.47 — What Makes Up Kazakhstan? / Yandex Search

Branding / Digital Branded Content

— Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
— Okkam Creative — Dress-me-kids / SELA

Branding / Native Advertising

— SERVICEPLAN — Anti-Stress Smile / Health&Nutrition / Tyoma

Branding / Creative Brand Experience

— BBDO — Wishables / Ozon fresh
— MANGO OFFICE — The Rock Opera «The Hiring Machine»: a Creative Brand Experience for the HR community / MANGO OFFICE
— Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Creative communication strategy / Excellence in Creative Strategy

— Okkam Creative — Our Walls / Avito Real Estate
— DDB Navigator — VTB Classics / VTB
— MOB — Big Balls Club / 100балльный репетитор
— MANGO OFFICE — The rock opera «The Hiring Machine»: a creative strategy for generating demand for complex IT solutions in the HR environment / MANGO OFFICE
— SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
— Yandex Magic Camp — New generation’s taxi / Yandex
— Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
— Yandex Creative Studio 7.47 — Yandex VS Google / Yandex

Creative communication strategy / Creative use of analytics and audience insights

— Okkam Creative — Our Walls / Avito Real Estate
— GG — Ostrovok! To be continued on vacation… / Ostrovok!

Creative communication strategy / Creative breakthrough solutions

— DDB Navigator — VTB Classics / VTB
— Yandex Eats — Summer to the Table / Yandex Eats
— Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka
— Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
— Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Creative use of media

Integrated Campaign / Mixed Media

— Yandex Eats — Summer to the Table / Yandex Eats
— Kinopoisk — Kinopoisk’s Promo for the KHL 24/25 Season in the R. Goldberg Machine Style / Kinopoisk
— Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
— Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
— Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Integrated Campaign / State Sector

— DJAZ — Tasshil Anti Waste campaign / Algerian Ministry of Commerce

Integrated Campaign/ Non-profit / Charity

— Громкие рыбы — 10% for life / Donor Search
— Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Integrated Campaign / Brand Transformation

— Yandex Magic Camp — New generation’s taxi / Yandex Go

Advertising Excellence / Single Media

— Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
— MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE

Advertising Excellence / The lowest budget creative solution

— SOCIALIST — The word that matters / МАГНИТ
— Panda Digital — Ho-Ho-Hondoms / VIZIT
— BBDO — Wishables / Ozon fresh
— Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Creative use of PR

Creative use of PR / Best PR-campaign for B2C

— Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
— Yandex Eats — Summer to the Table / Yandex Eats
— BALAGAN — Ultima Yandex Market: Unconventional activations for a successful launch / Ultima Yandex Market
— Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
-Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Creative use of PR / Best PR-campaign for non-profit

— Громкие рыбы, Rassvet.digital — 10% for life — Donor Search
— Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR

Creative use of PR / Best Viral PR Campaign

— Panda Digital —Pivnov Hradec / Velkopopovický Kozel
— Specials — Outdoor ad with burnt skin / Yandex

Design

Communication design/ Corporate Identity

— Depot branding agency — the SAG level / SAG (SAM ANTEP GILAM LLC)
— Umnoe serdce (ex. SmartHeart) — Hotel «Moscow»: more than a building — a cultural legacy / LTD «Sochi-Plaza»
— The clients — STL Lab — parametric jewellery / STL Lab
— Depot branding agency — KLMN. Campcore / KLMN
— DDVB — Sreda. A wide-open look in search for new thing / Sreda
— Yandex Magic Camp — Yandex Go: New Brand Identity / Yandex Go
— ENDY — Breadbery. Baked from flour and dreams / Breadbery
— Ferma BRANDING — Dreamy Chimi / Dreamy Chimi
— LINII — PIR EXPO / PIR EXPO
— Voskhod — Shoro. Legend water identity / Shoro
— TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
— Suprematika — The Center of Childlike Wonder / Central Children’s Store in Moscow
— Suprematika — Design Tigers / Jolbors Festival

Communication design / Promotional Item Design / Merch

— Depot branding agency — White Noise / SAG (SAM ANTEP GILAM LLC)
— Vinou — Yota x Sintezia: a powerful synthesis of technology and punk aesthetics / Yota
— Агентство «Родная Речь» — Pattern like a Russian / «Vkusno — i tochka»
— OTVETDESIGN — Solar Circle / Farforite
— TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)

Communication design / Visual communications

— Yell Bangkok — Nolingual Font / Pumpui
— soup team — Yandex Search with Neuro / Yandex

Communication design / Communication design for non-profit

— Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
— ENDY — Nochlezhka. Restoring what was lost / Nochlezhka

Communication design / Graphics communication

— Агентство «Родная Речь» — Terrabyte / Gazprom neft
— REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
— Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
— Terminal Design Branding Agency — Pechorin brand identity / Pechorin bakery

Communication design / Digital and Interactive Design

— SberMarketing — Tour to Kustodia / Sber

Label and Packaging / Food Products

— Depot branding agency — CartOfFun – surrealistic potato chips / Chechenskie Mineral’nye Vody LLC
— Depot branding agency — CODE for best wishes. Branding for cordials (non-alcoholic cocktail base) / Faktor Vkusa LLC
— Brand Hub — Ration / Ration
— ENDY — Legends of the Polar Circle / Legends of Yamal

Label and Packaging / Other FMCG & Consumer Durables

— Suprematika — Skincare for Those Who Are in a Rush to Live / GO TAPA

Label and Packaging / Packaging for Non-standard Items

— The Clients — STL Lab — parametric jewellery / STL Lab
— Nikolay Pere — Book «Cut The Excess» / Nikolay Pere
— Nikolay Pere — Concrete presentation «Yard» / Yard

Interactive

Interactive: Instruments / Viral Ads

— Panda Digital — Ho-Ho-Hondoms / VIZIT
— Panda Digital — Pivnov Hradec / Velkopopovický Kozel
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka

Interactive: Instruments / Mobile

— Instinct — Vkusno — i tochka? Or maybe a comma? Or even a dash? / Yandex Eats

Interactive: Craft / Best Digital Design & Illustration

— SberMarketing — Tour to Kustodia / Sber

Interactive: Craft / Websites

— CreativePeople — Black Square — contemporary culture through a critical lens / BKSQ
— Golden Tigers x MIF — Your Mythical Neighbor / Golden Tigers x MIF

Interactive: Craft / Game & Apps

— Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
— Marketing Emotions — AlFish Game / Alfa-Bank

Interactive: Technology / Creative Use of Technology

— SberMarketing — AR Quest at Frans Snyders Exhibition at the Pushkin State Museum of Fine Arts / Sber
— Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Interactive: Technology / Creative Use of Data

— Okkam Creative — Our Walls / Avito Real Estate
— Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Interactive: Technology / Best Creative Use of AI for Content Creation

— SberMarketing — Tour to Kustodia / Sber
— Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline

Interactive: Technology / New Realities

— Specials — Neuro Street / Yandex

Interactive: Technology / Creative Use of O2O

— Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Interactive: Technology / Best Creative Use of Gaming Platforms

— Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
— Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline

Outdoor and Indoor

Outdoor & Indoor: Sectors / Food & Drink

— Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

Outdoor & Indoor: Sectors / Retail & Consumer Services

— Агентство «Родная Речь» — «Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

Outdoor & Indoor: Sectors / B2B

— Yandex Magic Camp — Businessaurus / Yandex Go for Business

Outdoor & Indoor: Sectors / Realty

— BBDO — Solar Boards / Donstroy

Outdoor & Indoor: Sectors / Banks and finance

— Blacklight / Media Instinct Group — Not your business. Yet / VTB

Outdoor & Indoor: Sectors / IT

— Yandex Creative Studio 7.47 — Yandex VS Google / Yandex

Digital OOH: Sectors / Media / Entertainment

— Friday! TV Channel — The Surviving 2 / Friday! TV Channel

Digital OOH: Sectors / B2B

— Агентство «Родная Речь» — Terrabyte / Gazprom neft

Digital OOH: Sectors / Realty

— BBDO — Solar Boards / Donstroy

Social Media & Influencer

Influencer and Content Marketing / Collaboration

— Avito — Our Influencer is a beast of an animal / Avito
— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— Teammate — «Pyaterochka» helps out while you’re AFK / Pyaterochka

Influencer and Content Marketing / Social Video

— Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
— GG — hh.ru Employerian translator / hh.ru

Influencer and Content Marketing / Content for non-profit

— SCOTCH / Dalee Media — Don’t Call My Babushka / The Central Bank of the Russian Federation

Influencer and Content Marketing / Selfpromo

— Working Title Bureau — Basics of Video Production / self-promotion
— Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»

Social Media Campaigns: Sectors / Dark Market

— Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group

Social Media Campaigns: Sectors / Retail & Consumer Services

— Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
— GG — hh.ru Employerian translator / hh.ru

Social Media Campaigns: Sectors / Telecommunications

— Vinou — Yota x Canyaon – a truly constructive approach to collaboration / Yota

Video

Video: Sectors / Other FMCG

— Contrapunto — ECQWA. Caring for the nature of things / ECQWA

Video: Sectors / Automotive

— Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Video: Sectors / Retail & Consumer Services

— Yell Bangkok — FUEL HATERS / PTT Station

Video: Sectors / Media / Entertainment

— Friday! TV Channel — Young Blades Fresh Blood / Friday! TV Channel

Video: Sectors / B2B

— MIR INSTRUMENTA LLC — Palisad / Palisad

Video: Sectors / Film for non-profit

— MORE — «Let’s gather» / Lighthouse Charity Foundation
— Zebra Hero — The Lifeless Planet / Lighthouse Charity Foundation

Video: Sectors / Realty

— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— Voskhod — Brusnika developer. Live a life / Brusnika Developer
— Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer

Video: Sectors / State Sector

— JSC «TV Chanel 360» — Heritage / The Prosecutor’s Office of the Moscow region

Video: Sectors / Telecommunications

— Voskhod — Motiv. Office hero / Motiv

Video: Sectors / Banks and finance

— DDB Navigator — VTB Classics / VTB
— Rocketbank — For those who live life / Rocketbank
— Voskhod — Tochka. Change your work / Tochka Bank

Video: Sectors / Dark Market

— Zebra Hero — PLAY YOUR WAY / PARI betting company
— Instinct — Who do you need to be to become number one? / FONBET
— Goose Gaming — Winline. Makes a Difference / Winline

Video craft / Best Direction

-The clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— DDB Navigator — VTB Classics / VTB
— Contrapunto — ECQWA. Caring for the nature of things / ECQWA
— Rocketbank — For those who live life / Rocketbank
— Voskhod — Tochka. Change your work / Tochka Bank
— Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
— Voskhod — Brusnika developer. Live a life / Brusnika Developer
— Yandex Ads — Yandex Advertising Technologies / Yandex Ads

Video craft / Best Script

— Instinct — Who do you need to be to become number one? / FONBET
— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— DDB Navigator — VTB Classics / VTB
— SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
— Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
— Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

Video craft / Best Music

— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL
— Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

Video craft / Best Visual Effects and Animation

— SberMarketing — New Year. The Adventure of the Snowman / Sber
— Contrapunto — ECQWA. Caring for the nature of things / ECQWA
— Tribute CG — Kaspersky NGFW: A New Hope / Kaspersky
— Voskhod — Tochka. Change your work / Tochka Bank
— Voskhod — Platypuses. Business Registration. Fantastic / Tochka Bank

Video craft / Best Editing

— Friday! TV Channel — Project Midnight / Friday! TV Channel
— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— DDB Navigator — VTB Classics / VTB
— Voskhod — Tochka. Change your work / Tochka Bank
— Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
— Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer
— Yandex Ads — Yandex Advertising Technologies / Yandex Ads

Video craft / Best Art Direction

— DDB Navigator — VTB Classics / VTB
— The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
— MORE — «Let’s gather» / Lighthouse Charity Foundation
— Contrapunto — ECQWA. Caring for the nature of things / ECQWA
— Voskhod — Tochka. Change your work / Tochka Bank
— Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
— Yandex Ads — Yandex Advertising Technologies / Yandex Ads

Video craft / Long-form content

— SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
— SberMarketing — Short subject. An anthology film “Russia, I love you” / Sber
— Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

Video craft / The best casting*

— DDB Navigator — VTB Classics / VTB
— Voskhod — Brusnika developer. Live a life / Brusnika Developer

Блок MARKETING

Marketing Disciplines

Best Use of Ambient

— GREAT — Chizhyk-Pyzhik Media / БРУСНИКА

Best Use of Public Relations

— G communications — Smartavia: Values At The Height / Smartavia
— Panda Digital — Pivnov Hradec / Velkopopovický Kozel
— Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats

Best Use of Branding and Design

— emg — Turning a campaign into a youth movement / SKOPINPHARM

Best Use of Data

— SberMarketing — Together faster / SberZdorovie & Neir
— Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel

Influencers

— VKontakte — Audiovisual project with participation by South Korean idols / VKontakte
— Blacklight — Made in PIK. Based on Real Constructions / PIK
— JAMI LUP — Cyber battle with scammers / beeline
— GREAT — No more dancing on ice. / IKON TYRES
— Goose Gaming — SLAY / Winline

Best Use of Event

— VK Creative — VK Asian Dragon Fest: Russia’s Biggest K-Pop Experience / VK
— MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE

Best Use of Digital Tools Including Mobile

— OXYGEN — Spellcasters / Дикси

Best Use of Sales Promo

— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— emg — Jubilee Fairy Tales / Mon’delez Rus
— OXYGEN — Spellcasters / Дикси
— Affect — BeshG by Altel / ALTEL

Best Use of Direct Tools

— RODNYA Creative PR Studio — Holidays Are Coming from HR Brand / X5
— BBDO — Wishables / Ozon fresh

Best Use Of Sponsorship

— SberMarketing — «Wealth of Love» – A mini-series in the style of an Indian drama on the «Pyatnitsa!» and «Subbota!» TV channels / Sber
— SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
— Creative Agency MEL — The observatory Ultima Yandex Go at New star camp’24 / Ultima Yandex Go

Best Use Of Collaboration

— Avito Special Machinery — Avito Special Machinery & KAMAZ-Master: Leadership in Sports and Business / Avito Special Machinery
— Panda Digital — Awkward-date insurance / Ingosstrakh
— ICE Agency — GrEAT Art / Mistral
— Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
— FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— Affect — BeshG by Altel / ALTEL
— Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel
— Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Marketing Effectiveness

Creative Effectiveness

— Avito x Instinct — Hvatamba / Avito
— Yell Bangkok — OM3GANG / UFARM
— MOSAIC + BBDO — MTS — Tariff REEL / MTS
— McCann — T2 “Хватит!” (Enough!) / T2
— Salmon — Yasen Kvasen / Lidskae
— Yandex Magic Camp — New generation’s taxi / Yandex Go
— Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
— YELLOW YETI — Toad Training / Yandex Split

Breakthrough on a Budget

— Askona — DreamDrive: Moscow Chronicles / Askona
— Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
— Salmon — Yasen Kvasen / Lidskae

Long term effect

— SberMarketing — «Flamingo»: A New Approach to Building Long-Term Relationships with Sellers / SberBusiness

Short term effect

— RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
— FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— Affect — BeshG by Altel / ALTEL
— Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Brand Launch/re-launch Campaign

— berMarketing — SberMobile — The Caring Operator / SberMobile
— Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
— Salmon — Yasen Kvasen / Lidskae

Campaigns: Sectors

Food & Drink

— ICE Agency — GrEAT Art / Mistral
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— emg — Jubilee Fairy Tales / Mon’delez Rus

Dark Market

— Goose Gaming — SLAY / Winline

Consumer Durables

— emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
— GREAT — No more dancing on ice. / IKON TYRES

Healthcare

— emg — Turning a campaign into a youth movement / SKOPINPHARM

Automotive

— Avito — Garage Avito Auto / Avito
— GPM Ads, OMD OM Fuse — LADA and Match TV: How to turn a special project into a competition and finish with a high share in the category / JSC АvtoVAZ, LADA
— ad.nomad — The Country of Contradictions / LADA
— Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
— Yandex Magic Camp — New generation’s taxi / Yandex Go
— Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Retail & Consumer Services

— OXYGEN — Spellcasters / Дикси
— OXYGEN — Dixy Dino — Unlock your imagination / Дикси

Media / Entertainment

— KION — What hides behind the veil of a happy life? / KION

Banks and finance

— SberMarketing — «Wealth of Love» – A mini-series in the style of an Indian drama on the «Pyatnitsa!» and «Subbota!» TV channels / Sber
— DDB Navigator — VTB Classics / VTB
— SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves. / T-Bank

Non-profit

— Dzen — The Power of Culture / Dzen
— Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Realty

— Blacklight — Made in PIK. Based on Real Constructions / PIK

State Sector

— SCOTCH / Dalee Media — Don’t Call My Babushka / The Central Bank of the Russian Federation

Marketplace & e-commerce

— OXYGEN — Ozon Corp / Ozon
— GRAPE — Avito Services. Antistress for your tasks / Avito

Telecommunications

— BBDO Moscow — MTS VoiceTech. Next-generation communication / MTS PJSC
— MOSAIC + BBDO — MTS — Tariff REEL / MTS
— Агентство «Родная Речь» — My Security: An Advertising Campaign That Changes Safety Standards / beeline
— McCann — Gigabytes become currency for the first time / T2
— McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / T2
— Affect — BeshG by Altel / ALTEL
— Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel

— Громкие рыбы — Cloud.ru — Room to deploy / Cloud.ru

Activations / B2C

Best Sales Promotion Campaign

— Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— OXYGEN — Spellcasters / Дикси

Best Event Marketing Campaign (Including Sponsorship)

— Picturer — How to Take Off an Airplane & Match Made in Heaven: A Sky-High Collaboration Between the Dating Service Mamba and Pobeda Airlines / Mamba
— Агентство «Родная Речь» — Love Cup — beeline’s love show about gaming / beeline
— Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Best Trade and Retail Marketing Campaign (Including Merchandising)

— emg — Jubilee Fairy Tales / Mon’delez Rus

Best Integrated Campaign

— SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank
— OJ Group — Lay’s Dream Football Team / PepsiCo (Lay’s)
— MOSAIC + BBDO — MTS — Tariff REEL / MTS
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— Kopernik — Radost. Bringing joy back to Omsk / Brusnika
— Dzen — Space is calling / Dzen
— OXYGEN — Spellcasters / Дикси
— GRAPE — Avito Services. Antistress for your tasks / Avito
— Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

Best Direct Marketing Campaign / CRM

— BBDO — Wishables / Ozon fresh

Best Brand Loyalty Campaign

— Avito — Good stories start like this: Avito’s new positioning in support of its social mission / Avito

Best Non-profit Campaign

— Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Best Use of Strategy

— PHD (Media Direction Group), FUSE MDG (Media Direction Group) — My Lipstick – My Rules / Gradient / Stellary
— emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
— Агентство «Родная Речь» — Changing our name without changing ourselves / T-Bank
— Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
— Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

Best AI-Powered Activation

— SberMarketing — The first interactive avatar in retail (M.V for the M.Video brand) / M.Video
— Mate Digital — MegaKinometer — How AI Turned Emotions into Subscriptions for «MegaKino» / MegaFon
— Агентство «Родная Речь» — Follow Kozel / Velkopopovicky Kozel non-alcoholic
— Re:evolution / blacklight — Vacancies lab / hh.ru

Activations / B2B

Best Brand Loyalty Campaign

— Avito (in-house) — Furniture of the Year Award / Avito
— Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»

Best Event Marketing Campaign (Including Sponsorship)

— MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE

Digital Campaigns

Digital Campaigns

— SberMarketing — Unseens: Mythical Creatures of Russia / Sber
— SberMarketing — Tour to Kustodia / Sber
— Okkam Creative — Our Walls / Avito Real Estate
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— Teammate — «Pyaterochka» helps out while you’re AFK /Pyaterochka
— Panda Digital — Peculiarities of the National Off-Roading / HAVAL
— Okkam Creative — Dress-me-kids / SELA
— GRAPE — Avito Services. Antistress for your tasks / Avito

Online Guerrilla & Ambient

— Askona — DreamDrive: Moscow Chronicles / Askona
— Salmon — Yasen Kvasen / Lidskae
— REDKEDS — NAURYZ | A font that built brand loyalty / REDKEDS

Innovation

— SberMarketing — Tour to Kustodia / Sber

Experience Marketing

— Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
— IT-company KTS, The Future Agency — Orevo / Burger King
— Re:evolution / blacklight — Vacancies lab / hh.ru

Offline to Online

— Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
— Realweb — Back to School:How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

Digital campaigns for non-profit

— Громкие рыбы — 10% for life / Donor Search

Best AI-Driven Campaign

— BBDO — Neuro-Ivlev / METRO

Блок MEDIA

Media Excellence

Impact Campaign

— SberMarketing — Together faster / SberZdorovie & Neir
— Avito Real Estate — The show Happiness Is Not Measured in Meters / Avito Real Estate

Excellence in Media Insights & Strategy

— Mediamaker — TV Ads – Pizza on the table / Dodo Franchising LLC / Dodo Pizza

Best Use of Integrated Media

— SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank

Best Use of Media in Limited Budget

— Ailove — Gamification from Samokat: Kroshechka / Samokat
— FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi

Media excellence for non-profit

— State Autonomous Institution «Mediacenter» — «Becoming a mother» awareness campaign / Moscow Healthcare Department
— TrendFox, What if Semin? — Drop a Toy / Gordey Charitable Foundation

Channels

Best Use of Screens

— SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
— Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / Т2

Best Use of Audio Platforms

— BBDO — Synesteaser / Donstroy

Best Use of Print / Outdoor

— Агентство «Родная Речь» — VOLT Energy takes over gaming hubs / VOLT Energy
— BBDO — Solar Boards / Solar Boards

Best Use of Ambient Media

— RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
— GG — VK Video Magic Ball / VK Video
— Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / «Vkusno — i tochka»
— Dzen — Dzen at NUR Festival 2025 / Dzen
— Yandex Magic Camp — Businessaurus / Yandex Go for Business
— BALAGAN — «All brands are now on Ultima Yandex Market, but here…». Offline project in storefronts / Ultima Yandex Market

Best Use of Events and Stunts

— Avito — Avito’s Tech Jungle at the IT festival «From Dreams to Progress» in honor of the 100th anniversary of the Artek Camp / Avito
— median.agency — Alfa-Dvizh — a festival for the intelligent and the free / Alfa-Bank
— Yandex Eats — Summer to the Table / Yandex Eats
— MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE

Best Use of Digital

— Vinou — BBCore – Beauty Bomb’s loyalty mini-app for Gen Z / Beauty Bomb
— Rabbit & Carrot — Social media promotion of the “Enough” tariff / Т2
— Агентство «Родная Речь» — «Scam-off» — beeline’s Esports Tournament against scammers / beeline
— VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm

Best Use of AdTechnology/MarkTechnology

— SberMarketing — Pixel Battle / GigaChat
— Digital Twiga — Your space №1 / Samolet
— Hate Agency — “Sobeseding” is a Telegram bot with AI for hh.ru/ hh.ru

Best Use of Data & Programmatic

— Digital Twiga — Ideal digital media mix / Samolet

Best Use of Mixed Media

— Avito x Instinct — Hvatamba / Avito
— SkyTecKnowlogy,RoRe — Changing the Name Without Changing Ourselves / T-Bank
— Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
— Hate Agency, Black Light — Youth Campaign “I Know Why I Work” / hh.ru
— McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / Т2
— Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go

Best Use of Media Innovation

— Affect — Rebranding with «other rules» in Telegram / Т2
— McCann — T2 is changing the rules of the game in outdoor advertising / T2
— Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank

Best use of single media

— SkyTecKnowlogy — You wouldn’t even dream how reliable a bank without branches can be / T-Bank
— Mediaminded, Content+ — The circle of baby goods driven by Huggies and Avito / Kimberly-Clark / Huggies
— FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
— SkyTecKnowlogy,GPM Ads — T-Bank & Titany / T-Bank

Best use of channels for non-profit

— Громкие рыбы — 10% for life / Donor Search

New Media

— VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm

Influence marketing

— Rabbit & Carrot — Special Project: Asian Roaming / Т2
— Askona — The King Without a Mask / Askona Home
— Mediamaker, Content+ — iZOOOOOOOOMitelniy (marvelous) quest / Honor
— Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
— NDA — When Ye Joined VK / NDA
— MOSAIC + BBDO — Mark Eidelstein and REEL / MTS

Content

Best Branded Content

— GPM Ads, Starlink — From ‘Tomboys’ to SHU It Girls: How Makeup Became a Plot Device on Friday! TV Channel / SHU
— SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
— Panda Digital — Peculiarities of the National Off-Roading / HAVAL
— Агентство «Родная Речь» — Love Cup — beeline’s love show about gaming / beeline
— BBDO — Wishables / Ozon fresh
— PHD (Media Direction Group)— Eastern Fairy Tale: A Video That Won 20 Million Hearts / Gradient / Vivienne Sabo
— Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank
— EVEREST Sales House, Okkam, SberMarketing, Media Direction Group — “Creating the future: edutainment show «Battle of startups» / Sber
— YELLOW YETI — The Real Business Pain — in Reels / Modulbank

Best use of Content Including Sponsorship

— Goose Gaming — SLAY / Winline

Best Collaboration

— Rabbit & Carrot — Special Project: Asian Roaming / Т2
— Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
— ICE Agency — GrEAT Art / Mistral
— FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
— Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
— Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR

Best brand media

— Ivi — Ivi Turk: The Heart of Turkish Series Fandom / Ivi

Best Content for non-profit

— TMA — Blagopoisk: Become a Producer of Kindness! / IRI (Institute for Internet Development)

Sectors