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В шаге от награды: шорт-лист Red Apple 2024

Направление CREATIVE
VIDEO
Video Craft / Best Direction

  •    -Voskhod — Because life can be engineered / Brusnika Developer
  •    -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
  •    -RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
  •    -BetBoom Team — BB_Noir. / BetBoom Team
  •    -SberMarketing — Letters from the front / SberBank
  •    -SberMarketing — Serve people, not money. Investor Day 2023 / Sber
  •    -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
  •    -SLAVA — What are you doing? / Tochka Bank
  •    -Voskhod — Beauty is inspiring. / Brusnika Developer

 

Video Craft / Best Script

  •    -SberMarketing — Letters from the front / SberBank
  •    -SberMarketing — The Сuckoo. HR-series about the feats of SberBank employees / SberBank
  •    -SberMarketing — Serve people, not money. Investor Day 2023 / Sber
  •    -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»

 

Video Craft / Best Music

  •    -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
  •    -GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
  •    -RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
  •    -SberMarketing — Sounds of Russia / Sber
  •    -SLAVA — What are you doing? / Tochka Bank

 

Video Craft / Best Visual Effects and Animation

  •    -Contrapunto — Turns every fraud into the fool / Getcontact
  •    -Twin3D — Yota. No limits! / Yota
  •    -7.47 Yandex Creative Studio — New Yandex Browser / Yandex Browser
  •    -OZIO — OUT OF SEASONS / Amazing Red
  •    -OZIO — Velophasis / Amazing Red
  •    -Mosaic & Petrick — MTS — Coeval / MTS

 

Video Craft / Best Editing

  •    -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
  •    -Friday! TV Channel — Project Midnight / Friday! TV Channel
  •    -Voskhod — Make us better. / Brusnika Developer

 

Video Craft / Best Art Direction

  •    -Voskhod — Because life can be engineered / Brusnika Developer
  •    -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
  •    -SberMarketing — G-Energy – Keep the engine in shape / PAO «Gazprom Neft»
  •    -SberMarketing — Letters from the front / SberBank
  •    -SberMarketing — Serve people, not money. Investor Day 2023 / Sber
  •    -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
  •    -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
  •    -Voskhod — Beauty is inspiring. / Brusnika Developer

 

Video: Sectors / Food & Drink

  •    -Bosp.Group — North Pacific. Buzzy days / NCO «Association of Pollock Fishermen»
  •    -Struktura studio production — Pshenitsyn / Ageevskiy

 

Video: Sectors / Automotive

  •    -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY

 

Video: Sectors / Retail & Consumer Services

  •    -Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station

 

Video: Sectors / Travel

  •    -CREATIVITY — Air Astana – New Safety Video / Air Astana
  •    -Zebra Hero — Journey to Yourself / S7

 

Video: Sectors / Media / Entertainment

  •    -Friends — Serious relationships with Turkish TV series on IVI / IVI

 

Video: Sectors / B2B

  •    -Yandex Ads — We are the neural networks by Yandex Ads. / Yandex Ads

 

Video: Sectors / Film for non-profit

  •    -The Charity Fund «Pari i Pobezhdai» — Presentation video of The Charity Fund «Pari i Pobezhdai» /  The Charity Fund «Pari i Pobezhdai»
  •    -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
  •    -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
  •    -Stereotactic — Anyone can become homeless / Nochlezhka

 

Video: Sectors / Realty

  •    -Voskhod — Make us better / Brusnika Developer
  •    -Voskhod — Beauty is inspiring. / Brusnika Developer
  •    -Voskhod — Patio / Brusnika Developer

 

Video: Sectors / Banks and finance

  •    -SLAVA — What are you doing? / Tochka Bank
  •    -MORE — One step to IPO / Sovcombank
  •    -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel

 

AUDIO
Excellence in Audio / Best Original Song

  •    -RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
  •    -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)

 

Excellence in Audio / Best Sync

  •    -Sber — Advertising campaign for the SberCard Credit Card, video with musician Anton Belyaev using the author’s music track / Sber

 

Excellence in Audio / Best Audio Branding

  •    -ONY — MTS Audio Branding / MTS
  •    -RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
  •    -Voskhod — Business sounds. Tochka Bank / Tochka Bank

 

Audio Medium / Radio

  •    -Voskhod — Thanks to real estate agents. / Brusnika Developer

 

Audio Medium / Streaming / Downloadable Content

  •    -SERVICEPLAN — Crossfood / Makro Uzbekistan

 

DESIGN

Communication Design / Corporate Identity

  •    -Voskhod — REMOD | Apartment Renovation Service / Remod
  •    -Voskhod — Keep Charged / hh.ru
  •    -ONY — MTS Label / MTS
  •    -CreativePeople — Novokuznetsk Airport — the forge of nature and character / Novokuznetsk Airport
  •    -Shuka — Yandex Education / Yandex
  •    -Dotorg branding & digital — Kineshma Kupecheskaya / Visit Ivanovo
  •    -bushe with the participation of sympa.design — Aurora Bushearis, communications campaign of bushe bakery chain / bushe
  •    -SmartHeart creative agency — STARK: project the worlds are combined within /  GK OSTOV
  •    -Dotorg branding & digital — Marabor / Anapskoye Vzmorie Company

 

Communication Design / Promotional Item Design / Merch

  •    -Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
  •    -Voskhod — Keep Charged / hh.ru
  •    -Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
  •    -ENDY — Riddle-merch for IT-company Usergate / UserGate
  •    -MTS — MTS Hybrid Reality / MTS
  •    -OTVETDESIGN — Deadline Box / Illan Communications

 

Communication Design / Offline visual communications

  •    -Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
  •    -Voskhod — Keep Charged / hh.ru
  •    -SERVICEPLAN — Beauty of Authenticity / Aeroflot

 

Communication Design / Rebranding / Repositioning Campaign

  •    -Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
  •    -The Clients — Ostrovok — the vacation starts with O! / Ostrovok
  •    -Depot branding agency — New Breath of Gorodetskaya Rospis. Rebranding of the Factory / Gorodetskaya Painting Factory
  •    -Ohmybrand — Skuratov Coffee: Rebranding of the Russian Coffee Chain / Skuratov Coffee Roasters
  •    -ENDY — Fresh from the oven, Brand Identity For The Chef School, SVCH / SVCH
  •    -OTVETDESIGN — Comprehensive rebrand of OTVETDESIGN communications agency / OTVETDESIGN
  •    -Suprematika — Lev Borodinsky / Lev Borodinsky
  •    -Suprematika — Finn Flare / Finn Flare

 

Communication Design / Communication design for non-profit

  •    -Dotorg branding & digital — To Small Towns for the Big Stories / Visit Ivanovo
  •    -Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
  •    -INK — The rebranding of the Primorsky Regional Puppet Theater / Primorsky Regional Puppet Theater

 

Digital Design / Digital and Interactive Design

  •    -Mosaic Media — MTS Verse / MTS

 

Label and Packaging / Drinks

  •    -Depot branding agency — Packaging design for HACKNEY the gin brand / Retail chain «Chizhik»
  •    -PG BRAND REFORMING COMPANY — TROLLMEISTER / LLC «Zavod Bulbash»
  •    -LINII — Packaging design system for Tasty Coffee / Tasty Coffee
  •    -Svoe Mnenie — You Only Live Twice / Broken Clock

 

Label and Packaging / Food Products

  •    -Depot branding agency — Italian Classics. Pasta Packaging Design / SPAR Middle Volga LLC
  •    -Funky Agency — Unicava — Bean-to-Bar Chocolate / Unicava
  •    -Ohmybrand — Conilon Challenge: limited set of drip coffee / Hummingbird coffee

 

Label and Packaging /  Other FMCG & Consumer Durables

  •    -Depot branding agency — Wellement. Packaging design for pet food with unique characters / Wellement
  •    -OTVETDESIGN — A comprehensive branding project for a household cleaning products brand / STANDART CHISTOTY

 

Label and Packaging / Healthcare

  •    -Salmon — ABS on the body / Sports nutrition

 

SOCIAL MEDIA & INFLUENCER
Social Media Campaigns: Sectors / Food & Drink

  •    -RoRe Group — Couple to taste / Vkusno — i tochka

 

Social Media Campaigns: Sectors / Dark Market

  •    -Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group

 

Social Media Campaigns: Sectors /Automotive

  •    -BBDO — NEURALVIEW / Great Wall Motors / TANK

 

Social Media Campaigns: Sectors / Travel

  •    -Zebra Hero — Journey to Yourself / S7

 

Social Media Campaigns: Sectors /  Banks and finance

  •    -Dolyame — YouTube show «Dolyame House» / Dolyame

 

Influencer and Content Marketing / Reach & Impact

  •    -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct

 

Influencer and Content Marketing / Collaboration

  •    -MOSAIC — MTS 30th Birthday — It’s in the hat / MTS
  •    -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
  •    -Zebra Hero — Journey to Yourself / S7

 

Influencer and Content Marketing / Social Video

  •    -BBDO — NEURALVIEW / Great Wall Motors / TANK
  •    -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
  •    -Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group

 

Influencer and Content Marketing / Local / Single-market Campaign

  •    -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)

 

Influencer and Content Marketing / Content for non-profit

  •    -Avito — Avito x Naked Heart Foundation: Rain Man / Avito

 

INTERACTIVE

Interactive: Instruments / Viral Ads

  •    -Friday! TV Channel — Big pizza for «Big Girls» / Friday! TV Channel
  •    -Soda × D Innovate group — The beer skating rink / The Parents Brewery

 

Interactive: Instruments / Online Ads

  •    -Marvelous — Banner that needs help / Children’s charity foundation «Solnechny Gorod»

 

Interactive: Instruments / Mobile

  •    -SberMarketing — Sounds of Russia / Sber
  •    -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel

 

Interactive: Instruments / Non-standard Advertising for non-profit

  •    -Avito — Avito x Naked Heart Foundation: Rain Man / Avito
  •    -SLAVA — Cholesterunner / Orbi

 

Interactive: Technology / Creative Use of Technology

  •    -7.47 Yandex Creative Studio — DoggoSongs by Alice / Yandex Browser
  •    -SberMarketing — Letters from the front / SberBank
  •    -SberMarketing — Sounds of Russia / Sber
  •    -MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank

 

Interactive: Technology / Creative Use of AI

  •    -Art. Lebedev Studio — Koroche / VK
  •    -SberMarketing — Letters from the front / SberBank
  •    -SberMarketing — Sounds of Russia / Sber
  •    -SberMarketing — Vasnetsov. The revived art. / SberBank
  •    -MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
  •    -Voskhod — Business sounds. Tochka Bank / Tochka Bank
  •    -makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR

 

Interactive: Technology / New Realities

  •    -VOVA family part of JAMI LUP — «SELA world in Roblox + AR T-shirt collection for kids» / SELA
  •    -Mosaic Media — MTS Verse  / MTS

 

Interactive: Craft  / Best Animation & Motion Graphics

  •    -Contrapunto — Turns every fraud into the fool / Getcontact

 

Interactive: Craft  / Best Music & Sound Design

  •    -SberMarketing — Sounds of Russia / Sber

 

Interactive: Craft / Websites

  •    -Mosaic Media — MTS Verse / MTS

 

Interactive: Craft / Game & Apps

  •    -Mosaic Media — MTS Verse / MTS
  •    -Trend Surfers — Yandex Food in Fortnite: Branded Virtual Food Court & Gaming Experience / Yandex Eats

 

OUTDOOR & INDOOR
Outdoor & Indoor: Sectors / Retail & Consumer Services

  •    -Yandex Eats — Rooftop caviar / Yandex Eats

 

Outdoor & Indoor: Sectors / Travel

  •    -GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!

 

Outdoor & Indoor: Sectors / Environmental, Social, and Corporate Governance

  •    -Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»

 

Outdoor & Indoor: Sectors / Realty

  •    -Voskhod — Quality sells / Brusnika Developer

 

Outdoor & Indoor: Sectors / Banks and finance

  •    -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)

 

Digital OOH: Sectors / Media / Entertainment

  •    -GG Creative Agency — New Year Vending Machine / VK

 

BRANDED CONTENT

Non-Digital Branded Content

  •    -BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
  •    -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS

 

Digital Branded Content

  •    -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
  •    -SberMarketing — Sounds of Russia / Sber
  •    -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
  •    -Mosaic & Petrick — MTS — Coeval / MTS
  •    -Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
  •    -Blacklight — «Stranger Scenes» – The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
  •    -Zebra Hero — Journey to Yourself / S7

 

Creative Use of Content

  •    -KION — Uncle Lesha / KION
  •    -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
  •    -TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
  •    -SberMarketing — Sounds of Russia / Sber
  •    -Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
  •    -SERVICEPLAN — Crossfood / Makro Uzbekistan
  •    -Zebra Hero — Journey to Yourself / S7

 

Branded Content for Non-profit Organisations

  •    -Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»

 

CREATIVE USE OF PR
Best PR-campaign for B2C

  •    -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
  •    -PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD

 

Best PR-campaign for B2B

  •    -Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl

 

Best PR-campaign for non-profit

  •    -LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
  •    -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
  •    -Avito — Avito x Naked Heart Foundation: Rain Man / Avito
  •    -Yell Bangkok — Make Every Run Able / Together Foundation for People with Disabilities and Society (TDS) : Run2Gather
  •    -PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD

 

CREATIVE USE OF MEDIA

Advertising Excellence/ Single Media

  •    -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
  •    -Voskhod — Quality sells / Brusnika Developer

 

Advertising Excellence/ New Media

  •    -GG Creative Agency — New Year Vending Machine / VK
  •    -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel

 

Advertising Excellence/ Rebranding / Repositioning Campaign

  •    -GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!

 

Advertising Excellence/ The lowest budget creative solution

  •    -BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
  •    -GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
  •    -DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
  •    -Voskhod — Quality sells. / Brusnika Developer
  •    -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

 

Advertising Excellence/ Advertising excellence non-profit

  •    -DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»

 

Integrated Campaign/ Mixed Media

  •    -GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
  •    -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY

 

Integrated Campaign/ Non-profit / Charity

  •    -Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»

 

Направление MARKETING

ACTIVATION/B2C

Best Sales Promotion Campaign

  •    -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / МТS
  •    -Oxygen — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
  •    -CLG — «Mini Lenta» — how to turn an advertising campaign into a sticky game with the consumer / Lenta
  •    -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
  •    -GREAT — Find your MYce cream / VkusVill

 

Best Event Marketing Campaign (Including Sponsorship)

  •    -DPG Russia — CSKA 100 years / PBC CSKA
  •    -DPG Russia — Mom, I’m in a hat / VK

 

Best Trade and Retail Marketing Campaign (Including Merchandising)

  •    -SERVICEPLAN — Crossfood / Makro Uzbekistan

 

Best Integrated Campaign

  •    -BBDO — The universe of «Master and Margarita» in MTS digital ecosystem
  •    -Avito Jobs — Avito Jobs: Your life experience matters / Avito
  •    -i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
  •    -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
  •    -GREAT — Mangotime of the year / VkusVill

 

Best Brand Loyalty Campaign

  •    -BBDO and MOSAIC — MTS’ 30th Anniversary / MTS
    -DPG Russia — CSKA 100 years / PBC CSKA
    -DPG Russia — Mom, I’m in a hat / VK

 

Best Non-profit Campaign

  •    -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
  •    -Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»

 

Best Use of Strategy

  •    -i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
  •    -FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)

 

ACTIVATION/B2B

Best Brand Loyalty Campaign

  •    -ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional

 

Best Event Marketing Campaign (Including Sponsorship)

  •    -SberMarketing — RKO and services for eCom / SberBusiness

 

CAMPAIGNS: SECTORS

Food & Drink

  •    -Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
  •    -GREAT — Mangotime of the year / VkusVill
  •    -GREAT — Find your MYce cream / VkusVill

 

Dark Market

  •    -//BM Agency / Digital Stories — VALERA. The world’s first AI drinking buddy / Alcohol Siberian Group (ASG) / «Five Lakes»

 

Other FMCG

  •    -GREAT — House-elf stories / Evolution of Comfort (ex. Essity) / Zewa
  •    -GREAT — Black Pearl Resort / Unilever Rus

 

Retail & Consumer Services

  •    -SERVICEPLAN — Crossfood / Makro Uzbekistan

 

Travel

  •    -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS

 

Media / Entertainment

  •    -BBDO — «Master and Margarita» in MTS digital ecosystem / MTS

 

B2B

  •    -Yandex — How Ilya Kuruch helped to change brand perception and get rid of Yandex Direct «mentors» / Yandex Direct
    Environmental, Social, and Corporate Governance
  •    -PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
  •    -19agency84 — Live wherever you want, work for Magnit / Magnit

 

Banks and finance

  •    -SberMarketing — RKO and services for eCom / SberBusiness

 

Sport / Cybersport

  •    -DPG Russia — CSKA 100 years / PBC CSKA

 

Non-profit

  •    -MullenLowe & Friends — NURDOR «I Fight too!» / NURDOR
  •    -emg, Stereotactic — The Most Important Word / SOS Children’s Villages

 

State Sector

  •    -«Avilex», «Mikhailov & partners» — Exhibition «Manege Station. The Moscow Transport 2030» / The Department of Transport and Road Infrastructure

 

Development of Moscow

  •    -Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation

 

Marketplace & e-commerce

  •    -Avito — Avito Premium: affordable luxury / Avito

 

Education

  •    -GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)

 

MARKETING DISCIPLINES

Best Use of Ambient

  •     -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort  / NSPK JSC («Mir» payment system)
  •    -GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
  •    -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

 

Best Use of Public Relations

  •    -R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
  •    -Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
  •    -Avito — Avito Premium: affordable luxury / Avito
  •    -GG Creative Agency — OPPO Find N2 Flip: in the top 10 with just one flip / OPPO
  •    -Gazprom Neft — HR-Brands cities of presence Gazprom Neft / Gazprom Neft
  •    -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

 

Influencers

  •    -GRAPE — The royal choice /  IVI
  •    -LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
  •    -BBDO and Mosaic — MTS’ 30th Anniversary — Celebrity Collaboration Strategy / MTS
  •    -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct

 

Best Use of In-store Materials and Installations

  •    -DPG Russia — Mom, I’m in a hat / VK

 

Best Use of Event

  •    -SberMarketing — How Sound celebrated «Ear Day» and «Techno-Christmas Tree» / HiFi streaming «Sound»
  •    -ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
  •    -DPG Russia — CSKA 100 years / PBC CSKA

 

Best Use of Digital Tools Including Mobile

  •    -Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
  •    -SberMarketing — The campaign to attract young professionals to the internship «Hidden talents» / SberBank
  •    -SberMarketing — Sounds of Russia / Sber

 

Best Use of Sales Promo

  •    -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS
  •    -KION— Uncle Lesha / KION
  •    -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY

 

Best Use of Direct Tools

  •    -BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh

 

Best Use Of Sponsorship

  •    -FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
  •    -SberMarketing — Vasnetsov. The revived art. / SberBank

 

Best Use Of Collaboration

  •    -Okkam Creative, Twinby, Mera (by Okkam) — MTS Travel x Twinby: your perfect travel match! / MTS Travel
  •    -LOOKY — Digital Time Travel by LOOKY in the State Historical Museum / LOOKY
  •    -SberMarketing — Vasnetsov. The revived art. / SberBank

 

MARKETING EFFECTIVENESS

Creative Effectiveness

  •    -Avito  — Avito Premium: affordable luxury / Avito
  •    -DDB Navigator — Free your business from routine / VTB
  •    -RoRe Group — Papa Mozhet: Return to the family and quickly win the love  / «PAPA MOZHET» (DAD CAN)
  •    -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
  •    -Soda × D Innovate Group, Deltaplan × D Innovate Group —  Zoummm Zoummm / VelKen
  •    -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank

 

Anticrisis Marketing Campaign

  •    -GRAPE  — The royal choice  /  IVI
  •    -RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
  •    -RoRe Group — It’s going to be a hit in Vkusno — i tochka / Vkusno — i tochka

 

DIGITAL CAMPAIGNS
Digital Campaigns

  •    -Bookmate — How did Bookmate get an atomic heartbeat / Bookmate

 

Online Guerrilla & Ambient

  •    -Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
  •    -TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality  / Altair Foundation
  •    -PostPost, Panda Digital — Soft bed for those who prefer it a bit firmer / Lazurit furniture company, VIZIT condoms brand

 

Innovation

  •    -Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
  •    -Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
  •    -makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR

 

Experience Marketing

  •    -Avito Jobs — Avito Jobs: Your life experience matters  /  Avito Jobs
  •    -Yandex Eats — Edible match  / Mambа
  •    -VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA

 

Digital Strategy

  •    -Realweb — GORJI — GAME CHANGER / GORJI (Holding Aqua)

 

Направление MEDIA
SECTORS
Travel

  •    -R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
  •    -Zebra Hero — Journey to Yourself / S7

 

Realty

  •    -PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
  •    -Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK

 

State Sector

  •    -Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation

 

Marketplace & e-commerce

  •    -SberMarketing — Price Squeezing Factory / Megamarket

 

CHANNELS
Best Use of Print / Outdoor

  •    -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system).
  •    -Mera (by Okkam) — Smart Outdoor for Smart Devices / Yandex (Alice and Smart Devices)

 

Best Use of Ambient Media

  •    -Yandex Eats — Rooftop caviar / Yandex Eats
  •    -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
  •    -bushe — New universe «Aurora Buchearis» from the bushe bakery chain  / bushe

 

Best Use of Events and Stunts

  •    -Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
  •    -Affect — Ecochella 2.0 project, run as part of World Youth Festival 2024 / SIBUR

 

Best Use of Digital

  •    -Avito — Avito Guards / Avito
  •    -Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
  •    -Yandex Eats — Gastro tour with Jetour / Jetour
  •     -Delivery — Shopping Big / HAVAL
  •    -Ailove — Creating content and Reels for SimpleWine social media / SimpleWine
  •    -VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
  •    -VK, Media Instinct — VTB x VK New Year’s project / VTB Bank

 

Best Use of AdTechnology / MarkTechnology

  •    -Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
  •    -Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
  •    -Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
  •    -Yandex PromoPages — Yandex Market Innovations: How AI and Big Data Help To Attract New Customers / Yandex Market
    makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR

 

Best Use of Data & Programmatic

  •    -PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
  •    -Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK

 

Best Use of O2O

  •    -Marketing Agency Tochno— Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center

 

Best Use of Mixed Media

  •    -Mera (by Okkam), Proximity, Тhe Marketing Arm — DR.DIESEL Enjoy in your way / DR DIESEL.

 

Best Use of Media Innovation

  •    -GG Creative Agency — New Year Vending Machine / VK
  •    -Hate Agency — Telegram Bot That Will Make You a Legendary Film Meme /   Kinopoisk

 

Best Use of Single Media

  •    -Delivery — Shopping Big / HAVAL

 

Best use of channels for non-profit

  •    -Marvelous — Banner that needs help / Children’s charity foundation «Solnechny Gorod»

 

CONTENT
Best Branded Content

  •    -Marvelous — Youtube show «Test your luck» / Stoloto
  •    -SberMarketing — Trick or joy / Samokat
  •    -Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
  •    -VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication

 

channel / Soyuzmultfilm

  •    -RoRe Group — Beeland at Roblox /  Beeline
  •    -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
  •    -PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank
  •    -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
  •    -Zebra Hero — Journey to Yourself / S7

 

Best use of Content Including Sponsorship

  •    -SberMarketing — Bad girls rule / SberBank
  •    -SberMarketing — Price Squeezing Factory / Megamarket
  •    -OMD Media Direction — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
  •    -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
  •    -PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank

 

Best Influencer Campaign

  •    -SberMarketing — The first large-scale neuroart challenge with Kandinsky 2.2 on Twitch /  SberBank
  •    -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct

 

Best Brand Media

  •    -Vinou — Yota? Possible! How to effectively attract an audience to the telecom brand / Skartel, Yota
  •    -Hate Agency — Film Memes With Users’ Faces — New Milestone in Brand Media / Kinopoisk
  •    -Marketing Agency Tochno — Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center

 

MEDIA EXCELLENCE
Excellence in Media Insights & Strategy

  •    -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
  •    -PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank

 

Use of Integrated Media

  •    -SberMarketing — How Sberbank Insurance said «YES» to travel without worries! / Sberbank Insurance

 

Long-term Success

  •    -RoRe Group — A series of special projects in gaming and esports / Beeline

 

Best Use of Media in Limited Budget

  •    -Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
  •    -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

 

New Media

  •    -Mikhailov & Partners — How Alisa grows lovemark through viral communications / Yandex
  •    -GG Creative Agency — New Year Vending Machine / VK
  •    -VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication

 

channel / Soyuzmultfilm

  •    -RoRe Group — Beeland at Roblox / Beeline
  •    -VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
  •    -Vinou — YUGC (Yota Users Generated Content) as new wave for brand media / Skartel, Yota

 

Направление Young Creators
Design / Funky Monkey

  •    -Sargsyan Lilia, Nedopekina Anastasia, Ladygina Sabina — Choose your emotions with Funky Monkey
  •    -Pedchenko Olesia, Melnikova Ksenia, Bogdanova Polina — craazy-lazy
  •    -Anastasiya Masyukova — Make it crazy
  •    -Eva Chistyakova — CRAAZY TRAVEL

 

Creative Campaign / Avito Jobs

  •    -Maria Vnukova, Katerina Gatovskaya — VibeCheck
  •    -Lebedev Denis, Lebedeva Lidiia, Kudrina Anastasia — grandrecruiters
  •    -Reshetnikova Anastasya, Eshcheriakova Karina, Zakhartseva Valeria — Work swap
  •    -Eshcheriakova Karina, Onar Anzhei, Reshetnikova Anastasya — Working on the couch

 

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