Направление CREATIVE
VIDEO
Video Craft / Best Direction
- -Voskhod — Because life can be engineered / Brusnika Developer
- -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
- -RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
- -BetBoom Team — BB_Noir. / BetBoom Team
- -SberMarketing — Letters from the front / SberBank
- -SberMarketing — Serve people, not money. Investor Day 2023 / Sber
- -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
- -SLAVA — What are you doing? / Tochka Bank
- -Voskhod — Beauty is inspiring. / Brusnika Developer
Video Craft / Best Script
- -SberMarketing — Letters from the front / SberBank
- -SberMarketing — The Сuckoo. HR-series about the feats of SberBank employees / SberBank
- -SberMarketing — Serve people, not money. Investor Day 2023 / Sber
- -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
Video Craft / Best Music
- -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
- -GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
- -RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
- -SberMarketing — Sounds of Russia / Sber
- -SLAVA — What are you doing? / Tochka Bank
Video Craft / Best Visual Effects and Animation
- -Contrapunto — Turns every fraud into the fool / Getcontact
- -Twin3D — Yota. No limits! / Yota
- -7.47 Yandex Creative Studio — New Yandex Browser / Yandex Browser
- -OZIO — OUT OF SEASONS / Amazing Red
- -OZIO — Velophasis / Amazing Red
- -Mosaic & Petrick — MTS — Coeval / MTS
Video Craft / Best Editing
- -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
- -Friday! TV Channel — Project Midnight / Friday! TV Channel
- -Voskhod — Make us better. / Brusnika Developer
Video Craft / Best Art Direction
- -Voskhod — Because life can be engineered / Brusnika Developer
- -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
- -SberMarketing — G-Energy – Keep the engine in shape / PAO «Gazprom Neft»
- -SberMarketing — Letters from the front / SberBank
- -SberMarketing — Serve people, not money. Investor Day 2023 / Sber
- -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
- -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
- -Voskhod — Beauty is inspiring. / Brusnika Developer
Video: Sectors / Food & Drink
- -Bosp.Group — North Pacific. Buzzy days / NCO «Association of Pollock Fishermen»
- -Struktura studio production — Pshenitsyn / Ageevskiy
Video: Sectors / Automotive
- -BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
Video: Sectors / Retail & Consumer Services
- -Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
Video: Sectors / Travel
- -CREATIVITY — Air Astana – New Safety Video / Air Astana
- -Zebra Hero — Journey to Yourself / S7
Video: Sectors / Media / Entertainment
- -Friends — Serious relationships with Turkish TV series on IVI / IVI
Video: Sectors / B2B
- -Yandex Ads — We are the neural networks by Yandex Ads. / Yandex Ads
Video: Sectors / Film for non-profit
- -The Charity Fund «Pari i Pobezhdai» — Presentation video of The Charity Fund «Pari i Pobezhdai» / The Charity Fund «Pari i Pobezhdai»
- -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
- -SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
- -Stereotactic — Anyone can become homeless / Nochlezhka
Video: Sectors / Realty
- -Voskhod — Make us better / Brusnika Developer
- -Voskhod — Beauty is inspiring. / Brusnika Developer
- -Voskhod — Patio / Brusnika Developer
Video: Sectors / Banks and finance
- -SLAVA — What are you doing? / Tochka Bank
- -MORE — One step to IPO / Sovcombank
- -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
AUDIO
Excellence in Audio / Best Original Song
- -RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
- -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
Excellence in Audio / Best Sync
- -Sber — Advertising campaign for the SberCard Credit Card, video with musician Anton Belyaev using the author’s music track / Sber
Excellence in Audio / Best Audio Branding
- -ONY — MTS Audio Branding / MTS
- -RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
- -Voskhod — Business sounds. Tochka Bank / Tochka Bank
Audio Medium / Radio
- -Voskhod — Thanks to real estate agents. / Brusnika Developer
Audio Medium / Streaming / Downloadable Content
- -SERVICEPLAN — Crossfood / Makro Uzbekistan
DESIGN
Communication Design / Corporate Identity
- -Voskhod — REMOD | Apartment Renovation Service / Remod
- -Voskhod — Keep Charged / hh.ru
- -ONY — MTS Label / MTS
- -CreativePeople — Novokuznetsk Airport — the forge of nature and character / Novokuznetsk Airport
- -Shuka — Yandex Education / Yandex
- -Dotorg branding & digital — Kineshma Kupecheskaya / Visit Ivanovo
- -bushe with the participation of sympa.design — Aurora Bushearis, communications campaign of bushe bakery chain / bushe
- -SmartHeart creative agency — STARK: project the worlds are combined within / GK OSTOV
- -Dotorg branding & digital — Marabor / Anapskoye Vzmorie Company
Communication Design / Promotional Item Design / Merch
- -Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
- -Voskhod — Keep Charged / hh.ru
- -Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
- -ENDY — Riddle-merch for IT-company Usergate / UserGate
- -MTS — MTS Hybrid Reality / MTS
- -OTVETDESIGN — Deadline Box / Illan Communications
Communication Design / Offline visual communications
- -Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
- -Voskhod — Keep Charged / hh.ru
- -SERVICEPLAN — Beauty of Authenticity / Aeroflot
Communication Design / Rebranding / Repositioning Campaign
- -Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
- -The Clients — Ostrovok — the vacation starts with O! / Ostrovok
- -Depot branding agency — New Breath of Gorodetskaya Rospis. Rebranding of the Factory / Gorodetskaya Painting Factory
- -Ohmybrand — Skuratov Coffee: Rebranding of the Russian Coffee Chain / Skuratov Coffee Roasters
- -ENDY — Fresh from the oven, Brand Identity For The Chef School, SVCH / SVCH
- -OTVETDESIGN — Comprehensive rebrand of OTVETDESIGN communications agency / OTVETDESIGN
- -Suprematika — Lev Borodinsky / Lev Borodinsky
- -Suprematika — Finn Flare / Finn Flare
Communication Design / Communication design for non-profit
- -Dotorg branding & digital — To Small Towns for the Big Stories / Visit Ivanovo
- -Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
- -INK — The rebranding of the Primorsky Regional Puppet Theater / Primorsky Regional Puppet Theater
Digital Design / Digital and Interactive Design
- -Mosaic Media — MTS Verse / MTS
Label and Packaging / Drinks
- -Depot branding agency — Packaging design for HACKNEY the gin brand / Retail chain «Chizhik»
- -PG BRAND REFORMING COMPANY — TROLLMEISTER / LLC «Zavod Bulbash»
- -LINII — Packaging design system for Tasty Coffee / Tasty Coffee
- -Svoe Mnenie — You Only Live Twice / Broken Clock
Label and Packaging / Food Products
- -Depot branding agency — Italian Classics. Pasta Packaging Design / SPAR Middle Volga LLC
- -Funky Agency — Unicava — Bean-to-Bar Chocolate / Unicava
- -Ohmybrand — Conilon Challenge: limited set of drip coffee / Hummingbird coffee
Label and Packaging / Other FMCG & Consumer Durables
- -Depot branding agency — Wellement. Packaging design for pet food with unique characters / Wellement
- -OTVETDESIGN — A comprehensive branding project for a household cleaning products brand / STANDART CHISTOTY
Label and Packaging / Healthcare
- -Salmon — ABS on the body / Sports nutrition
SOCIAL MEDIA & INFLUENCER
Social Media Campaigns: Sectors / Food & Drink
- -RoRe Group — Couple to taste / Vkusno — i tochka
Social Media Campaigns: Sectors / Dark Market
- -Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
Social Media Campaigns: Sectors /Automotive
- -BBDO — NEURALVIEW / Great Wall Motors / TANK
Social Media Campaigns: Sectors / Travel
- -Zebra Hero — Journey to Yourself / S7
Social Media Campaigns: Sectors / Banks and finance
- -Dolyame — YouTube show «Dolyame House» / Dolyame
Influencer and Content Marketing / Reach & Impact
- -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
Influencer and Content Marketing / Collaboration
- -MOSAIC — MTS 30th Birthday — It’s in the hat / MTS
- -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
- -Zebra Hero — Journey to Yourself / S7
Influencer and Content Marketing / Social Video
- -BBDO — NEURALVIEW / Great Wall Motors / TANK
- -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
- -Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
Influencer and Content Marketing / Local / Single-market Campaign
- -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
Influencer and Content Marketing / Content for non-profit
- -Avito — Avito x Naked Heart Foundation: Rain Man / Avito
INTERACTIVE
Interactive: Instruments / Viral Ads
- -Friday! TV Channel — Big pizza for «Big Girls» / Friday! TV Channel
- -Soda × D Innovate group — The beer skating rink / The Parents Brewery
Interactive: Instruments / Online Ads
- -Marvelous — Banner that needs help / Children’s charity foundation «Solnechny Gorod»
Interactive: Instruments / Mobile
- -SberMarketing — Sounds of Russia / Sber
- -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
Interactive: Instruments / Non-standard Advertising for non-profit
- -Avito — Avito x Naked Heart Foundation: Rain Man / Avito
- -SLAVA — Cholesterunner / Orbi
Interactive: Technology / Creative Use of Technology
- -7.47 Yandex Creative Studio — DoggoSongs by Alice / Yandex Browser
- -SberMarketing — Letters from the front / SberBank
- -SberMarketing — Sounds of Russia / Sber
- -MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
Interactive: Technology / Creative Use of AI
- -Art. Lebedev Studio — Koroche / VK
- -SberMarketing — Letters from the front / SberBank
- -SberMarketing — Sounds of Russia / Sber
- -SberMarketing — Vasnetsov. The revived art. / SberBank
- -MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
- -Voskhod — Business sounds. Tochka Bank / Tochka Bank
- -makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR
Interactive: Technology / New Realities
- -VOVA family part of JAMI LUP — «SELA world in Roblox + AR T-shirt collection for kids» / SELA
- -Mosaic Media — MTS Verse / MTS
Interactive: Craft / Best Animation & Motion Graphics
- -Contrapunto — Turns every fraud into the fool / Getcontact
Interactive: Craft / Best Music & Sound Design
- -SberMarketing — Sounds of Russia / Sber
Interactive: Craft / Websites
- -Mosaic Media — MTS Verse / MTS
Interactive: Craft / Game & Apps
- -Mosaic Media — MTS Verse / MTS
- -Trend Surfers — Yandex Food in Fortnite: Branded Virtual Food Court & Gaming Experience / Yandex Eats
OUTDOOR & INDOOR
Outdoor & Indoor: Sectors / Retail & Consumer Services
- -Yandex Eats — Rooftop caviar / Yandex Eats
Outdoor & Indoor: Sectors / Travel
- -GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
Outdoor & Indoor: Sectors / Environmental, Social, and Corporate Governance
- -Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
Outdoor & Indoor: Sectors / Realty
- -Voskhod — Quality sells / Brusnika Developer
Outdoor & Indoor: Sectors / Banks and finance
- -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
Digital OOH: Sectors / Media / Entertainment
- -GG Creative Agency — New Year Vending Machine / VK
BRANDED CONTENT
Non-Digital Branded Content
- -BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
- -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS
Digital Branded Content
- -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
- -SberMarketing — Sounds of Russia / Sber
- -Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
- -Mosaic & Petrick — MTS — Coeval / MTS
- -Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
- -Blacklight — «Stranger Scenes» – The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
- -Zebra Hero — Journey to Yourself / S7
Creative Use of Content
- -KION — Uncle Lesha / KION
- -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
- -TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
- -SberMarketing — Sounds of Russia / Sber
- -Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
- -SERVICEPLAN — Crossfood / Makro Uzbekistan
- -Zebra Hero — Journey to Yourself / S7
Branded Content for Non-profit Organisations
- -Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»
CREATIVE USE OF PR
Best PR-campaign for B2C
- -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
- -PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD
Best PR-campaign for B2B
- -Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
Best PR-campaign for non-profit
- -LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
- -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
- -Avito — Avito x Naked Heart Foundation: Rain Man / Avito
- -Yell Bangkok — Make Every Run Able / Together Foundation for People with Disabilities and Society (TDS) : Run2Gather
- -PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD
CREATIVE USE OF MEDIA
Advertising Excellence/ Single Media
- -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
- -Voskhod — Quality sells / Brusnika Developer
Advertising Excellence/ New Media
- -GG Creative Agency — New Year Vending Machine / VK
- -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
Advertising Excellence/ Rebranding / Repositioning Campaign
- -GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
Advertising Excellence/ The lowest budget creative solution
- -BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
- -GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
- -DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
- -Voskhod — Quality sells. / Brusnika Developer
- -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Advertising Excellence/ Advertising excellence non-profit
- -DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
Integrated Campaign/ Mixed Media
- -GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
- -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
Integrated Campaign/ Non-profit / Charity
- -Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»
Направление MARKETING
ACTIVATION/B2C
Best Sales Promotion Campaign
- -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / МТS
- -Oxygen — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
- -CLG — «Mini Lenta» — how to turn an advertising campaign into a sticky game with the consumer / Lenta
- -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
- -GREAT — Find your MYce cream / VkusVill
Best Event Marketing Campaign (Including Sponsorship)
- -DPG Russia — CSKA 100 years / PBC CSKA
- -DPG Russia — Mom, I’m in a hat / VK
Best Trade and Retail Marketing Campaign (Including Merchandising)
- -SERVICEPLAN — Crossfood / Makro Uzbekistan
Best Integrated Campaign
- -BBDO — The universe of «Master and Margarita» in MTS digital ecosystem
- -Avito Jobs — Avito Jobs: Your life experience matters / Avito
- -i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
- -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
- -GREAT — Mangotime of the year / VkusVill
Best Brand Loyalty Campaign
- -BBDO and MOSAIC — MTS’ 30th Anniversary / MTS
-DPG Russia — CSKA 100 years / PBC CSKA
-DPG Russia — Mom, I’m in a hat / VK
Best Non-profit Campaign
- -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
- -Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
Best Use of Strategy
- -i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
- -FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
ACTIVATION/B2B
Best Brand Loyalty Campaign
- -ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
Best Event Marketing Campaign (Including Sponsorship)
- -SberMarketing — RKO and services for eCom / SberBusiness
CAMPAIGNS: SECTORS
Food & Drink
- -Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
- -GREAT — Mangotime of the year / VkusVill
- -GREAT — Find your MYce cream / VkusVill
Dark Market
- -//BM Agency / Digital Stories — VALERA. The world’s first AI drinking buddy / Alcohol Siberian Group (ASG) / «Five Lakes»
Other FMCG
- -GREAT — House-elf stories / Evolution of Comfort (ex. Essity) / Zewa
- -GREAT — Black Pearl Resort / Unilever Rus
Retail & Consumer Services
- -SERVICEPLAN — Crossfood / Makro Uzbekistan
Travel
- -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS
Media / Entertainment
- -BBDO — «Master and Margarita» in MTS digital ecosystem / MTS
B2B
- -Yandex — How Ilya Kuruch helped to change brand perception and get rid of Yandex Direct «mentors» / Yandex Direct
Environmental, Social, and Corporate Governance
- -PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
- -19agency84 — Live wherever you want, work for Magnit / Magnit
Banks and finance
- -SberMarketing — RKO and services for eCom / SberBusiness
Sport / Cybersport
- -DPG Russia — CSKA 100 years / PBC CSKA
Non-profit
- -MullenLowe & Friends — NURDOR «I Fight too!» / NURDOR
- -emg, Stereotactic — The Most Important Word / SOS Children’s Villages
State Sector
- -«Avilex», «Mikhailov & partners» — Exhibition «Manege Station. The Moscow Transport 2030» / The Department of Transport and Road Infrastructure
Development of Moscow
- -Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation
Marketplace & e-commerce
- -Avito — Avito Premium: affordable luxury / Avito
Education
- -GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
MARKETING DISCIPLINES
Best Use of Ambient
- -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
- -GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
- -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Best Use of Public Relations
- -R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
- -Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
- -Avito — Avito Premium: affordable luxury / Avito
- -GG Creative Agency — OPPO Find N2 Flip: in the top 10 with just one flip / OPPO
- -Gazprom Neft — HR-Brands cities of presence Gazprom Neft / Gazprom Neft
- -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
Influencers
- -GRAPE — The royal choice / IVI
- -LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
- -BBDO and Mosaic — MTS’ 30th Anniversary — Celebrity Collaboration Strategy / MTS
- -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
Best Use of In-store Materials and Installations
- -DPG Russia — Mom, I’m in a hat / VK
Best Use of Event
- -SberMarketing — How Sound celebrated «Ear Day» and «Techno-Christmas Tree» / HiFi streaming «Sound»
- -ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
- -DPG Russia — CSKA 100 years / PBC CSKA
Best Use of Digital Tools Including Mobile
- -Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
- -SberMarketing — The campaign to attract young professionals to the internship «Hidden talents» / SberBank
- -SberMarketing — Sounds of Russia / Sber
Best Use of Sales Promo
- -Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS
- -KION— Uncle Lesha / KION
- -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
Best Use of Direct Tools
- -BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
Best Use Of Sponsorship
- -FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
- -SberMarketing — Vasnetsov. The revived art. / SberBank
Best Use Of Collaboration
- -Okkam Creative, Twinby, Mera (by Okkam) — MTS Travel x Twinby: your perfect travel match! / MTS Travel
- -LOOKY — Digital Time Travel by LOOKY in the State Historical Museum / LOOKY
- -SberMarketing — Vasnetsov. The revived art. / SberBank
MARKETING EFFECTIVENESS
Creative Effectiveness
- -Avito — Avito Premium: affordable luxury / Avito
- -DDB Navigator — Free your business from routine / VTB
- -RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
- -OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
- -Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
- -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
Anticrisis Marketing Campaign
- -GRAPE — The royal choice / IVI
- -RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
- -RoRe Group — It’s going to be a hit in Vkusno — i tochka / Vkusno — i tochka
DIGITAL CAMPAIGNS
Digital Campaigns
- -Bookmate — How did Bookmate get an atomic heartbeat / Bookmate
Online Guerrilla & Ambient
- -Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
- -TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
- -PostPost, Panda Digital — Soft bed for those who prefer it a bit firmer / Lazurit furniture company, VIZIT condoms brand
Innovation
- -Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
- -Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
- -makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR
Experience Marketing
- -Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
- -Yandex Eats — Edible match / Mambа
- -VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
Digital Strategy
- -Realweb — GORJI — GAME CHANGER / GORJI (Holding Aqua)
Направление MEDIA
SECTORS
Travel
- -R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
- -Zebra Hero — Journey to Yourself / S7
Realty
- -PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
- -Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
State Sector
- -Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation
Marketplace & e-commerce
- -SberMarketing — Price Squeezing Factory / Megamarket
CHANNELS
Best Use of Print / Outdoor
- -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system).
- -Mera (by Okkam) — Smart Outdoor for Smart Devices / Yandex (Alice and Smart Devices)
Best Use of Ambient Media
- -Yandex Eats — Rooftop caviar / Yandex Eats
- -Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
- -bushe — New universe «Aurora Buchearis» from the bushe bakery chain / bushe
Best Use of Events and Stunts
- -Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
- -Affect — Ecochella 2.0 project, run as part of World Youth Festival 2024 / SIBUR
Best Use of Digital
- -Avito — Avito Guards / Avito
- -Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
- -Yandex Eats — Gastro tour with Jetour / Jetour
- -Delivery — Shopping Big / HAVAL
- -Ailove — Creating content and Reels for SimpleWine social media / SimpleWine
- -VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
- -VK, Media Instinct — VTB x VK New Year’s project / VTB Bank
Best Use of AdTechnology / MarkTechnology
- -Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
- -Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
- -Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
- -Yandex PromoPages — Yandex Market Innovations: How AI and Big Data Help To Attract New Customers / Yandex Market
makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR
Best Use of Data & Programmatic
- -PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
- -Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
Best Use of O2O
- -Marketing Agency Tochno— Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center
Best Use of Mixed Media
- -Mera (by Okkam), Proximity, Тhe Marketing Arm — DR.DIESEL Enjoy in your way / DR DIESEL.
Best Use of Media Innovation
- -GG Creative Agency — New Year Vending Machine / VK
- -Hate Agency — Telegram Bot That Will Make You a Legendary Film Meme / Kinopoisk
Best Use of Single Media
- -Delivery — Shopping Big / HAVAL
Best use of channels for non-profit
- -Marvelous — Banner that needs help / Children’s charity foundation «Solnechny Gorod»
CONTENT
Best Branded Content
- -Marvelous — Youtube show «Test your luck» / Stoloto
- -SberMarketing — Trick or joy / Samokat
- -Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
- -VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication
channel / Soyuzmultfilm
- -RoRe Group — Beeland at Roblox / Beeline
- -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
- -PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank
- -Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
- -Zebra Hero — Journey to Yourself / S7
Best use of Content Including Sponsorship
- -SberMarketing — Bad girls rule / SberBank
- -SberMarketing — Price Squeezing Factory / Megamarket
- -OMD Media Direction — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
- -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
- -PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank
Best Influencer Campaign
- -SberMarketing — The first large-scale neuroart challenge with Kandinsky 2.2 on Twitch / SberBank
- -odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
Best Brand Media
- -Vinou — Yota? Possible! How to effectively attract an audience to the telecom brand / Skartel, Yota
- -Hate Agency — Film Memes With Users’ Faces — New Milestone in Brand Media / Kinopoisk
- -Marketing Agency Tochno — Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center
MEDIA EXCELLENCE
Excellence in Media Insights & Strategy
- -PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
- -PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank
Use of Integrated Media
- -SberMarketing — How Sberbank Insurance said «YES» to travel without worries! / Sberbank Insurance
Long-term Success
- -RoRe Group — A series of special projects in gaming and esports / Beeline
Best Use of Media in Limited Budget
- -Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
- -Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
New Media
- -Mikhailov & Partners — How Alisa grows lovemark through viral communications / Yandex
- -GG Creative Agency — New Year Vending Machine / VK
- -VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication
channel / Soyuzmultfilm
- -RoRe Group — Beeland at Roblox / Beeline
- -VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
- -Vinou — YUGC (Yota Users Generated Content) as new wave for brand media / Skartel, Yota
Направление Young Creators
Design / Funky Monkey
- -Sargsyan Lilia, Nedopekina Anastasia, Ladygina Sabina — Choose your emotions with Funky Monkey
- -Pedchenko Olesia, Melnikova Ksenia, Bogdanova Polina — craazy-lazy
- -Anastasiya Masyukova — Make it crazy
- -Eva Chistyakova — CRAAZY TRAVEL
Creative Campaign / Avito Jobs
- -Maria Vnukova, Katerina Gatovskaya — VibeCheck
- -Lebedev Denis, Lebedeva Lidiia, Kudrina Anastasia — grandrecruiters
- -Reshetnikova Anastasya, Eshcheriakova Karina, Zakhartseva Valeria — Work swap
- -Eshcheriakova Karina, Onar Anzhei, Reshetnikova Anastasya — Working on the couch
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